Different updates have varied consequences on some optimisation elements, thus required a different approach on SEO. Google Hummingbird, for one, was a 2013 update that created a significant impact on searches. The update aimed at understanding online users and their internet when searching.
With the Hummingbird update, Google focused more on semantic searches. It means that users can now get more contextually relevant results when they use certain keywords. Due to the update, the concept of keyword research changed. Experts have to concentrate on keywords that users will find more relevant.
Google Panda
Another update that had an effect on search engine optimisation is Google Panda. The aim of the update was to get rid of spammy content on websites. Before Google got stricter with its standards, website owners used low-quality content full of spam to rise in rankings. Panda sought to punish sites that were using objectionable means like stuffing keywords.
To suit the Panda updates, sites have to come up with content that benefits user searches. When optimising a site, the quality of content on it is one of the things that you cannot skimp on. Now it is not about how much content you put out but how much value it has to the people that search for it.
Google Pigeon
The Google Pigeon update launched in 2014, and it streamlined local search results for users. The update imitated traditional organic rankings to display local searches. One of its effects is that the use of both conventional and colloquial terms of a certain location brings good results.
With the Pigeon update, local businesses that have geo-focused citations and keywords will receive more favourable rankings. Optimisation for local searches now has to concentrate on providing location information to suit the update.
Google Panda
Another update that had an effect on search engine optimisation is Google Panda. The aim of the update was to get rid of spammy content on websites. Before Google got stricter with its standards, website owners used low-quality content full of spam to rise in rankings. Panda sought to punish sites that were using objectionable means like stuffing keywords.
To suit the Panda updates, sites have to come up with content that benefits user searches. When optimising a site, the quality of content on it is one of the things that you cannot skimp on. Now it is not about how much content you put out but how much value it has to the people that search for it.
Google Pigeon
The Google Pigeon update launched in 2014, and it streamlined local search results for users. The update imitated traditional organic rankings to display local searches. One of its effects is that the use of both conventional and colloquial terms of a certain location brings good results.
With the Pigeon update, local businesses that have geo-focused citations and keywords will receive more favourable rankings. Optimisation for local searches now has to concentrate on providing location information to suit the update.