LinkedIn is a network that most business people are finding very useful. Creating a LinkedIn profile is not all you can do, though. There are various tactics you can use to boost your profile’s presence. Using anchor text links on your profile is an effective way of driving more traffic to your profile and expanding business opportunities. Customise the links to suit your profile better. If you have a business blog, use a link that would easily identify the purpose of that blog.
Pinterest is a social network that tells stories through visuals. With over 70 million users there is a ready audience that businesses can market to. Most are already doing it, but some still need to tap into the potential. Visual communication is a very effective way of marketing, and Pinterest is the ideal site to do that. You can use it to sell lifestyles on you photography site. It is a good chance for you to showcase your skills and sell them through your photography. Pinterest offers special features for businesses using it for marketing. The 'Pin it' option helps with sharing of your content so more people can see it.
Different updates have varied consequences on some optimisation elements, thus required a different approach on SEO. Google Hummingbird, for one, was a 2013 update that created a significant impact on searches. The update aimed at understanding online users and their internet when searching.